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Archive for January, 2012

Over the course of this training tutorial, I am going to educate you on Google Analytics. Let me teach you the key details that you will discover with regards to your web site just by viewing the Google Analytics statistics site. This consists of statistical information which will allow for a comprehensive understanding about how your web page is performing, where visitors originate from, in addition to the corresponding graphs and maps.

Getting started with Google Analytics:

1.Log onto the Google Analytics web page.
2.Access and load Google Analytics on your homepage.
3.Wait 30 days roughly to start accessing stats.

You can begin by executing a search for Google Analytics and after that accessing the 1st hyperlink that shows up-this should take you to the Google Analytics main page. Once you’ve logged onto and deployed Google Analytics on your internet site, and after you have authorized it to collect data for at the very least 30 days from your homepage, you may get started to accumulate historical data out of your Google Analytics account.

Navigating through stats functionality in Google Analytics

Default data

1.Visual graph
2.Statistics by week
3.Statistics by month
4.Unique Clicks
5.Page Views
6.Bounce Rate
7.Map Overlay

Starting while using the visual graph, you’ll see the top section displays the amount of unique people that you get everyday. This is a standard feature. You can decide to see the statistics by week, or you could also choose to look at the amount of targeted traffic you get each month.

The subsequent standard statistic that is shown reveals the quantity of distinct guests you’ve received to your internet site during the recent 30 days. And, the subsequent figure displays the count of Page Views. Page Views specify the volume of URL pages that are viewed by visitors to your website. This statistic is typically double the number of actual visitors.

Next, you can take a look at the Bounce Rate. Bounce Rate is the average time every website visitor spent on your web presence, and also the ratio of brand new trips to your homepage. If you scroll lower, you will be able to view the volume of people to your web pages, and the Map Overlay, which identifies the countries from where your targeted traffic come from. Just about all of the nations are depicted through color coding. You will discover variations of color based upon the originating country. To access even more comprehensive data, click on View Report to take a detailed look at the actual countries each guest arrived from.

Gain access to More Statistics in your Google Analytics Dashboard

1.Return to Dashboard
2.Click on Traffic Sources Overview
3.Click on View Report
4.Scroll down, click View Full Report
5.Add reports to dashboard
6.Alter the sequence of reports, if necessary

Once you have familiarized yourself with the Map Overlay feature, you may click back to Dashboard gain additional detail on web page performance. Go ahead and access the Traffic Sources Overview. This graph will display the amount of traffic received from search engines, the amount of traffic you get from other sites, and the direct amount of traffic received to the homepage via email marketing or external links. Click on View Report to see the statistical data in detail.

Next, scroll down to find information regarding top traffic sources including keywords used in web page search engines. Click on View Full Report to access additional information. There, you will see the keywords that people have typed in to access your homepage using Google search. There are many variations of available data, so be sure to view the available statistics that are important to you. You have the option to assign certain ranks according to the importance of each statistical feature. You can add certain reports directly to your Dashboard.

For example, often times users decide to use the Map Overlay feature as a dashboard essential. This helps webmasters learn about the location of their clicks. For instance, if you click on the country of your choice, you can access a better map with more detail. The represented shade indicates volume of clicks, from dark green to white. The darkest color represents the most traffic while the lightest, or white, represents little to no traffic. This statistical details is very valuable when assessing web traffic for local businesses, or those businesses looking to target a specific state.

Customize the dashboard features in your Google Analytics account:

1.Select the report
2.Click on Add to Dashboard
3.Verify confirmation page
4.View Dashboard

Another helpful feature of Google Analytics involves the option to customize the available data as they look on your dashboard. To add a particular report to the dashboard, simply click the link that says Add to Dashboard. Afterward, you will see a confirmation message that says “Your report has been added. View dashboard.” Once you have returned to your dashboard, you’ll want to confirm the updates. Your selected web site statistics should be listed and functioning properly. If you want to change the featured statistic, you can do so by simply clicking on it, dragging it, and releasing it to any position you desire. This is an extremely useful option for those who wish to prioritize reports in accordance with their business needs.

Finalize your dashboard features on Google Analytics:

Once you have finalized every one of the statistical capabilities that you might want, including their corresponding sequence, you can now return to your saved Dashboard and access the info you require. Your statistical data is quickly obtainable using Google Analytics. If you are sharing your internet site statistics with others in your team or organization, or if for any reason you need to provide account access to another monitored site, then you may click on Export. Here, you can export all of the required statistics to PDF or XML. Or, you may also click on Email to email this report to anyone you want, in addition to yourself.

Now, you are on your way to making use of Google Analytics to effectively analyze statistical data associated with your domains. You’ll now have access to the in-depth insight you require in order to optimize, adapt, and control your site reach.

In this tutorial I am going to explain how to install and setup Windows Server 2008 Domain Controller and DNS server which can be used as centralized server to keep user information, OU, setting up group policies etc.

1) Go to Start >> Run and type “dcpromo” and press enter.

Server will now start checking if Active Directory Domain Services (AD DS) binaries are installed or not; if not, then it will install it. After running “dcpromo” you will get popup like below which will scan the server

2) Once the AD DS binaries are installed, you will get “Active Directory Domain Services Installation Wizard” like below

Here you will find a option “Use Advance Mode installation” which will show you more options (basically for advance user). You can keep the checkbox unchecked and press Next

3) Next Windows will show some basic information about Microsoft Windows 2008 Active Directory Services. Press Next to continue

4) Choose Deployment Configuration: This windows will allow to add the server to an existing Forest Or to Create a new Domain forest.

Select Create a new domain in a new forest and press Next.

5) Name the Forest Root Domain: Enter the name of the domain (Fully Qualified domain name) which will act as root domain for the AD DS and press Next..

It will take some time to check if the domain is already in use or not.

6) Set Forect Function Level: We would suggest you to read the description of every OS before selecting the option

7) Set Domain Function Level: We would suggest you to read the description of every OS before selecting the option

Additional Domain Controller Option: On this window you can select DNS service here. Also as this server is First domain controller in a forest it must have Global Catalog due to which it doesn’t allow you to enable or disable this feature. I want to set this Domain Controller Server as a DNS Server as well, so I have kept the check box beside DNS server selected. Press Next to continue.

Please allow sometime to for DNS configurations and if any DNS warning Pop-Up’s Press Yes to continue

9) Location for Database, Log Files and SYSVOL: In this window you can set the Path for database, log and SYSVOL files. If you don’t want to change it keep them default and Press Next.

10) Directory Services Restore Mode Administrator Password: Enter the Password (& confirm it) which you will use login into Domain Controller.

11) Summary: It will Show you the Summary of all configuration which you have selected. Here you can export the current configuratino whch can be used for any other setup.

12) Installation wizard will install/configure everything on your Server now

13) Reboot: Once the above process gets completed press Finish and reboot the Server.

By default First name of the domain is NETBIOS name. E.g. here I have used domain adtesting.com so that NETBIOS name will be ADTESTING. So, after reboot I have to login into the server I will use “ADTESTINGAdministrator” as user and the password which I have used on Step 10.

Before optimizing your on page factors and building the inbound links to your sites, you first need to look at your domain name and URL structure.

Here are a few tips from statistical research about domain names and URLs that might be contrary to what you have heard in the Internet Marketing forums…

Include Your Keyword

The keyword that best describes your site should be included in your domain name. Use Overture.com inventory tool or WordTracker.com to find the keyword that has some search volume. Try not to use a keyword no one is searching for.

Avoid Dashes

People have already taken many .com domains that are good keywords. But these domains can still be registered when hyphens or dashes are use to separate the individual keywords. The idea behind this was to help Google see the keywords. However, Google can see the individual keywords in a domain name even if there are no hyphens separating them. You might see some domain names with one hyphen in the top ten, but Google tends to rank domains with hyphens lower than domains without hyphens.

Keep It Short

The optimum character length for a domain name including the “www.” and the “.com” is 11 to 16 characters. That sounds odd and it doesn’t leave you with much room but the research suggests this. Google tends to rank short domain names higher.

Register a Dot Com

Google tends to rank “.com” domain names higher than the other domain name extensions such as “.net,” “.org,” “.edu,” “.us,” “.biz,” “.info” and “.name.”

Include WWW

Google tends to rank domain names that include “www” higher than domain names that don’t include it. Include the “www” in your URL when you are doing your link trade request or in the resource box of your article submissions.

Put a Forward Slash at the End of the URL

Google tends to rank URLs that have a forward slash “/” at the end higher in their search results pages than URLs that don’t have it. When you trade links with other websites or you put your domain in an article resource box, remember to include the forward slash at the end.

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