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Over the course of this training tutorial, I am going to educate you on Google Analytics. Let me teach you the key details that you will discover with regards to your web site just by viewing the Google Analytics statistics site. This consists of statistical information which will allow for a comprehensive understanding about how your web page is performing, where visitors originate from, in addition to the corresponding graphs and maps.

Getting started with Google Analytics:

1.Log onto the Google Analytics web page.
2.Access and load Google Analytics on your homepage.
3.Wait 30 days roughly to start accessing stats.

You can begin by executing a search for Google Analytics and after that accessing the 1st hyperlink that shows up-this should take you to the Google Analytics main page. Once you’ve logged onto and deployed Google Analytics on your internet site, and after you have authorized it to collect data for at the very least 30 days from your homepage, you may get started to accumulate historical data out of your Google Analytics account.

Navigating through stats functionality in Google Analytics

Default data

1.Visual graph
2.Statistics by week
3.Statistics by month
4.Unique Clicks
5.Page Views
6.Bounce Rate
7.Map Overlay

Starting while using the visual graph, you’ll see the top section displays the amount of unique people that you get everyday. This is a standard feature. You can decide to see the statistics by week, or you could also choose to look at the amount of targeted traffic you get each month.

The subsequent standard statistic that is shown reveals the quantity of distinct guests you’ve received to your internet site during the recent 30 days. And, the subsequent figure displays the count of Page Views. Page Views specify the volume of URL pages that are viewed by visitors to your website. This statistic is typically double the number of actual visitors.

Next, you can take a look at the Bounce Rate. Bounce Rate is the average time every website visitor spent on your web presence, and also the ratio of brand new trips to your homepage. If you scroll lower, you will be able to view the volume of people to your web pages, and the Map Overlay, which identifies the countries from where your targeted traffic come from. Just about all of the nations are depicted through color coding. You will discover variations of color based upon the originating country. To access even more comprehensive data, click on View Report to take a detailed look at the actual countries each guest arrived from.

Gain access to More Statistics in your Google Analytics Dashboard

1.Return to Dashboard
2.Click on Traffic Sources Overview
3.Click on View Report
4.Scroll down, click View Full Report
5.Add reports to dashboard
6.Alter the sequence of reports, if necessary

Once you have familiarized yourself with the Map Overlay feature, you may click back to Dashboard gain additional detail on web page performance. Go ahead and access the Traffic Sources Overview. This graph will display the amount of traffic received from search engines, the amount of traffic you get from other sites, and the direct amount of traffic received to the homepage via email marketing or external links. Click on View Report to see the statistical data in detail.

Next, scroll down to find information regarding top traffic sources including keywords used in web page search engines. Click on View Full Report to access additional information. There, you will see the keywords that people have typed in to access your homepage using Google search. There are many variations of available data, so be sure to view the available statistics that are important to you. You have the option to assign certain ranks according to the importance of each statistical feature. You can add certain reports directly to your Dashboard.

For example, often times users decide to use the Map Overlay feature as a dashboard essential. This helps webmasters learn about the location of their clicks. For instance, if you click on the country of your choice, you can access a better map with more detail. The represented shade indicates volume of clicks, from dark green to white. The darkest color represents the most traffic while the lightest, or white, represents little to no traffic. This statistical details is very valuable when assessing web traffic for local businesses, or those businesses looking to target a specific state.

Customize the dashboard features in your Google Analytics account:

1.Select the report
2.Click on Add to Dashboard
3.Verify confirmation page
4.View Dashboard

Another helpful feature of Google Analytics involves the option to customize the available data as they look on your dashboard. To add a particular report to the dashboard, simply click the link that says Add to Dashboard. Afterward, you will see a confirmation message that says “Your report has been added. View dashboard.” Once you have returned to your dashboard, you’ll want to confirm the updates. Your selected web site statistics should be listed and functioning properly. If you want to change the featured statistic, you can do so by simply clicking on it, dragging it, and releasing it to any position you desire. This is an extremely useful option for those who wish to prioritize reports in accordance with their business needs.

Finalize your dashboard features on Google Analytics:

Once you have finalized every one of the statistical capabilities that you might want, including their corresponding sequence, you can now return to your saved Dashboard and access the info you require. Your statistical data is quickly obtainable using Google Analytics. If you are sharing your internet site statistics with others in your team or organization, or if for any reason you need to provide account access to another monitored site, then you may click on Export. Here, you can export all of the required statistics to PDF or XML. Or, you may also click on Email to email this report to anyone you want, in addition to yourself.

Now, you are on your way to making use of Google Analytics to effectively analyze statistical data associated with your domains. You’ll now have access to the in-depth insight you require in order to optimize, adapt, and control your site reach.

Before optimizing your on page factors and building the inbound links to your sites, you first need to look at your domain name and URL structure.

Here are a few tips from statistical research about domain names and URLs that might be contrary to what you have heard in the Internet Marketing forums…

Include Your Keyword

The keyword that best describes your site should be included in your domain name. Use Overture.com inventory tool or WordTracker.com to find the keyword that has some search volume. Try not to use a keyword no one is searching for.

Avoid Dashes

People have already taken many .com domains that are good keywords. But these domains can still be registered when hyphens or dashes are use to separate the individual keywords. The idea behind this was to help Google see the keywords. However, Google can see the individual keywords in a domain name even if there are no hyphens separating them. You might see some domain names with one hyphen in the top ten, but Google tends to rank domains with hyphens lower than domains without hyphens.

Keep It Short

The optimum character length for a domain name including the “www.” and the “.com” is 11 to 16 characters. That sounds odd and it doesn’t leave you with much room but the research suggests this. Google tends to rank short domain names higher.

Register a Dot Com

Google tends to rank “.com” domain names higher than the other domain name extensions such as “.net,” “.org,” “.edu,” “.us,” “.biz,” “.info” and “.name.”

Include WWW

Google tends to rank domain names that include “www” higher than domain names that don’t include it. Include the “www” in your URL when you are doing your link trade request or in the resource box of your article submissions.

Put a Forward Slash at the End of the URL

Google tends to rank URLs that have a forward slash “/” at the end higher in their search results pages than URLs that don’t have it. When you trade links with other websites or you put your domain in an article resource box, remember to include the forward slash at the end.

Copyright

This article will teach you how to transfer a Google registered domain to GoDaddy. I found it extremely frustrating that there are no decent instructions out there about how to transfer a domain you registered with Google (most likely when you signed up for a Blogger account) over to another Registrar. This process takes a few steps and will more than likely take you a couple days to finish, but stay with me and we’ll get through it together.

The first thing you will need to do is have an account at a registrar where you want your Google domain to be transferred to. I’ve been using GoDaddy.com forever, and I’ve never had any issues with them, so if I can highly recommend them for your domain registering needs. Normally it only costs $7.00 to transfer a domain name, and you get an additional year of registration for free.

Now that you have your account set up there, log in and go to the top “Domains” dropdown tab and select “Transfer Domains to GoDaddy”. Type the domain name you wish to transfer from Google in the box and select “Go”. If the domain name is available for transfer, click “Proceed to Checkout”. Continue through the checkout process and pay for the transfer. You will receive several emails from GD, one of which will contain transfer codes for your domain, so don’t trash these!

In the next step, you have to get into it with the nice folks over at Google. When you buy a domain name through the big “G”, your domain name is actually being hosted by Enom.com or GoDaddy.com (Yeah, go figure), but for some reason it’s extremely difficult to get access to your own domain name.

Proceed to the Google Apps page here…google.com/apps/intl/en/business/index.html

Click on “Returning User Sign In” in the upper right. Enter the domain name that we’re trying to transfer and click GO. This should log you into your domain management control panel. If you are asked to log in again, just log in with your domain username and password (Hopefully you remember this).

Click on the “Manage this Domain” text in the upper right. On this page, click on “Domain Names” in the upper left section of the page. Doesn’t it seem like we’ve clicked “domain names” about a thousand times already?

Finally…you are now looking at the domain settings for your Google domain. In the Primary Domain section, see the link for Advanced DNS settings..Click that. You will now see the following:

To change Advanced DNS settings, sign in to your DNS console with the following information:

Domain: domainX.com Password: xxxxxxxxxxxxxxxx eNom customer service email: GoogleClients@enom.com or GoogleClients@godaddy.com

Write this password down, because you’re going to need it when you email Google for your “Authorization Code”. Send an email to the address you see on the screen above, it could be either of those addresses shown. Tell them you are the owner of http: //www. xyzYourDomain.com and you need the authorization code to transfer your domain to a new registrar. Write in the password show above also. This will be all they need to unlock your domain, and email the transfer code to you. It may take a few hours to a day to get the email.

Once you do, copy the Authorization Code and go back into your GoDaddy.com account and go to the “My Domains” tab where you can manage your domain names. In the upper left, you will see another 4 tabs that read “Domain Names” | “Buy/Sell” | “Tools” | “Help”. Roll over the “Domain Names” tab and select “Pending Transfers” from the dropdown list. You should now see the domain name you are trying to transfer. Click the checkbox next to the domain name and on the left portion of the page you will see an “Authorization” button. Roll over Authorize and select “Begin Transfer Authorization”. Find that email GoDaddy sent you before, which contains a Transfer ID & Security Code and enter those numbers into the appropriate boxes which should now be showing. Click “Next” and select that it is ok to transfer. Now enter the holy Google Authorization you were emailed. You should now be seeing a message that says “Accept Transfer at Current Registrar”. That’s it, it’s now out of your hands. Hopefully within the next 1-5 days, someone over at Google domains will press the button to finalize the transfer into your GoDaddy.com account. Once it’s been transferred, it will show in your “My Domains” section of your account, and you’re free to change DNS NameServers, forward it, or any of the other features.

Now doesn’t it feel good to be free and have control over your own domains? Good luck with your websites.