Coffee Cup Website

Archive for the ‘google domain’ Category

Before optimizing your on page factors and building the inbound links to your sites, you first need to look at your domain name and URL structure.

Here are a few tips from statistical research about domain names and URLs that might be contrary to what you have heard in the Internet Marketing forums…

Include Your Keyword

The keyword that best describes your site should be included in your domain name. Use Overture.com inventory tool or WordTracker.com to find the keyword that has some search volume. Try not to use a keyword no one is searching for.

Avoid Dashes

People have already taken many .com domains that are good keywords. But these domains can still be registered when hyphens or dashes are use to separate the individual keywords. The idea behind this was to help Google see the keywords. However, Google can see the individual keywords in a domain name even if there are no hyphens separating them. You might see some domain names with one hyphen in the top ten, but Google tends to rank domains with hyphens lower than domains without hyphens.

Keep It Short

The optimum character length for a domain name including the “www.” and the “.com” is 11 to 16 characters. That sounds odd and it doesn’t leave you with much room but the research suggests this. Google tends to rank short domain names higher.

Register a Dot Com

Google tends to rank “.com” domain names higher than the other domain name extensions such as “.net,” “.org,” “.edu,” “.us,” “.biz,” “.info” and “.name.”

Include WWW

Google tends to rank domain names that include “www” higher than domain names that don’t include it. Include the “www” in your URL when you are doing your link trade request or in the resource box of your article submissions.

Put a Forward Slash at the End of the URL

Google tends to rank URLs that have a forward slash “/” at the end higher in their search results pages than URLs that don’t have it. When you trade links with other websites or you put your domain in an article resource box, remember to include the forward slash at the end.

Copyright

To understand how to best optimise your site for Google you need to understand how the web’s link graph works and how Google places value on a particular site. One of the most common SEO techniques is to build vast amounts of links back to a particular page in order to boost its popularity and rank it higher on Google’s index.

Google’s world famous patent PageRank was designed originally to work out the popularity of a particular page on the web. It would take into account where the link was coming from and how relevant it was to the target page. A link from a popular trusted page would be worth a lot more than a link from a page hardly visible on the web.

Google has evolved in the last few years and is now making rank calculations based on a domain level as well as on a page level. Google will now assess how many domains point to your domain, how much authority these domains have and how relevant they are to your content.

So when we are building links back to our sites we need to think about the type of domains pointing to us as
well as the type of pages. For instance a link from a deep page of an authority site may well be worth more than a link from the home page of a less recognised site.

Also whilst thinking about the authority of our domain we need to think about where external links point to on our pages. A common mistake many newbie SEO’s make is by building all their links to their home page leaving their deeper pages to drop out of the index, however Google will specifically look to see where links are pointing to. Google may consider all pages without links to be of no interest and therefore not worth adding to the index. Sites with good amounts of links popularity to deeper pages will always rank better on Google.

When practicing any SEO technique be sure to think about trust, authority and popularity from the perspective of your domain as a whole rather than a particular page. Do you ever wonder why authority sites seem to be able to rank new pages quickly? This is because they have huge amounts of domain authority; Google trusts them fully and therefore fully trusts every piece of content that comes from those domains. It’s simple really build domain authority and rank higher on Google quicker.