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November 1st, 2011 | 
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The benefits of video conferencing such as speed up business process and communication between sites, customers, and suppliers, cost benefits due to no transport, accommodation and other expenses, has lead to the development of video conference calling service a great success. Many companies offer video conferencing needs and solutions to meet all requirements from legal video deposition capabilities to private labeled, fully managed teleconferencing solutions. Well established companies with video conferencing and conference calling experience makes the online conference experience as easy as possible so as to concentrate on core business, and not on the underlying video conferencing technology. Features offered to suit conferencing requirements are accurate and on-demand video conferencing reservations, reliable and clear connections, and the ability to easily initiate multi-location conferences across the world.
The applications of video conference calling services are almost limitless, few of them are executive broadcasts and corporate conference meetings, training, seminars and tradeshows, press conferences, product demonstrations and launches, and design reviews. All these areas of application involve almost similar calling system depending on the information that has to be conveyed to the participants of the conference. Besides basic information such as conference date, time, conference topics, and agenda, the participants are guided by the calling service to follow certain criteria seriously such as positioning of the camera and angle of focus, color and pattern of clothing, positioning of the speaker and microphones, specifications of the conference rooms such as background color or backdrop curtains and carpets, and room lighting. These factors are most important to follow and hence the conference calling service enforces on adapting to such requirements.
Video conference calling services are committed to increasing the use of videoconferencing technology for the benefit of people and the environment. This is achieved by low cost, best performance, and easily accessible convenient locations.
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It’s important to know when to hold a press conference. If you think that is the way to get your story to the media, nine times out of ten you’re going to be wrong. Although there are many types of press conferences, they are primarily utilized to give the media up-to-the-minute information on breaking news stories, or when a celebrity or well-known person is addressing a topical issue. Countless others are announced, but few receive any coverage. Breaking news stories and politically-oriented stories often work. But keep in mind, when you are asking the media to be at a certain place at a specific time to cover your story, the odds are against you. If you take that approach, your story then is being set on a very specific timeline and you’re competing with every other potential story in your city, the nation and ultimately, the world. If, from the media’s perspective, a more urgent or more ratings-worthy news story breaks at the same time – you’re out of luck.
We have held some very successful press conferences for clients. But we’ve also held some that were passed-over because of a car chase in progress, a breaking murder story or a celebrity drug scandal. There was one case where two TV crews had arrived and were setting up to cover a press conference we had scheduled, suddenly each producer was paged. Next thing I knew they were packing their gear and heading out the door. A fire had broken out at a local refinery and they were on their way to cover it. Needless to say, that was the end of our story.
In my experience most press conferences are ineffective, because the story or pitch usually does not warrant that approach. Try to think like the media, play devil’s advocate. If you were a harried producer, would your story really be of interest to you? If the answer is no, forget going that route. Reframe the hook and pitch it as a regular story. But if you are convinced you have an appropriate story, go for it. Remember to give the press plenty of notice. Send a press release, but also make follow-up calls. Find an appropriate venue to hold it and do it mid-morning. The later in the day you hold it, the less media you will draw because of deadline scheduling conflicts.
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